Marketing, communications, and audience

Communications

Carbon Removal Canada (Selected):

Blog post – Celebrating Six Notable Women in Carbon Removal: 2025

Press release – Carbon Removal Canada calls for participation in building an interactive carbon removal industry dashboard

• Articles published as a result of our press release: Carbon Herald, QCIntel, Carbon Pulse

Earned media – Carbon Removal Day 2025

• Media published about our 2025 conference (Selected): Climate Tech Canada, Climate Insider, Latitude Media, CIBC Capital Markets, QCIntel, The Climate Cycle Podcast

Producer/project manager – YouTube channel

How carbon removal can address the climate crisis

The role of Indigenous leadership in carbon removal

How Canadian innovators are tackling the climate crisis through carbon removal

Why we need to invest in Canada’s carbon removal advantage

Indiegraf:

Q&A – Cold Tea Collective is building a community

Case Study – Here’s how Peterborough Currents raised $20,000 from readers

Interview – Meet Rachel Chen, Indiegraf’s audience strategist

Email courses

As an audience strategist for Indiegraf, I helped publishers format and repurpose articles into email courses. 

The Discourse: 

History in Cowichan – a glimpse into Cowichan Valley’s past in six days (2022 Canadian Online Publishing Awards Best Audience Development Series, Gold)

Food for Thought – The Discourse’s solution journalism series on food in the Cowichan Valley as an email course

Curious in Nanaimo – hidden history and truths about over six weeks

The Reconciliation Discourse – a mini-course on truth and reconciliation

Indiginews:

Memoirs from Alphonse Little Poplar about the Thunderchild Residential “School” – in the lead up to Orange Shirt Day of 2022, we created an on-demand email series featuring some of nehiyaw historian Alphonse Little Poplar’s memoirs so that readers can learn year round.

Marketing

Globe Content Studio

Great Taste of Ontario Report – Six unique Ontario accommodations for foodies

Social media

Healthing.ca

Created templates for informational Instagram posts –

 

View this post on Instagram

 

Allergies or COVID-19? Pollen season is starting in Canada, which means there will be may be a rise in confusion between allergy symptoms and COVID-19. Here’s the rundown. For more info, hit the link in bio. ?: Getty #allergies #covid19 #pollenseason #symptoms #covıd19symptoms #allergyseason #allergysymptoms #coronavirus #spring #asthma #health #wellness

A post shared by Healthing (@healthing_ca) on Apr 16, 2020 at 7:28am PDT

 

Ran a UGC campaign in support of frontline healthcare workers at the start of COVID-19 – #HealthingHero

The GrowthOp 

Created templates for informational Instagram posts –

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Somehow, plenty of #cannabis users still rely on a designated roller or pre-rolls. Thankfully, with help from @tweedledoob and the good people of @bsbox.ca and @spark_your_bark — here’s how to roll the perfect joint (Link in bio) ?: @peter_j_thompson #rollajoint #joint #rollingpapers #cannabiscommunity

A post shared by The Growth Op (@thegrowthop) on Oct 8, 2019 at 9:11am PDT