Work Experience
Indiegraf: 2020
Audience Strategist: July 2020-present
- Liaises with clients to plan crowdfunding campaigns, create growth strategies, go-to market plans, and run digital marketing campaigns.
Postmedia: 2019-2020
Audience Development Editor: July 2019-July 2020
- Manages and moderates all social media accounts for Healthing and The GrowthOp (and formerly Driving)
- Runs paid social media ads to mitigate revenue at risk
- Optimizes and creates content for Facebook, Twitter, Instagram, LinkedIn, and Pinterest
- Creates engagement reports using Google Analytics and Data Studio
Rogers Media: 2018-2019
Junior Editor for FLARE (Oct.-Dec. 2018) and Chatelaine (Oct. 2018-July 2019)
- Pitched, researched, and wrote original articles; fact checked for other writers
- Built WordPress posts and executed search engine optimization for posts
- Created web graphics with Photoshop and sourced photos
Flare – M-School Digital/Editorial Intern: September 2018
- Pitched at daily planning meetings and weekly editorial meetings
- Wrote reactive articles twice a week with a daily turnaround time
- Built WordPress posts, liaising with our art team to source and edit images
Chatelaine – M-School Digital/Editorial Intern: May-August 2018
- Built WordPress posts, adds related links, and debugs pages for socials
- Came up with SEO keywords, headlines, and alt-text
- Writes pieces for print and online
- Conducted and transcribed interviews
- Researched for and fact-checks pieces for print and online
- Refreshed older online pages for reposting on socials/in newsletters
- Liaised with media relations contacts to source images, fact-check, and organize interviews
Varsity Publications: 2014-2018
Managing Editor: 2017-April 2018
- Spearheaded volunteer recruitment efforts and coordinates all events
- Managed section editors, senior copy editors before and during production
- Wrote monthly feedback notes for section editors, senior copy editors
- Planned and piloted staff meetings, which were new to The Varsity
- Sat on the Chinese Translation Project Planning Committee
- Helped run The Varsity Instagram and Snapchat
- Performed administrative tasks, such as coordinating emails and keeping track of news staff
- Piloted a training session on anti-racism and cultural diversity in media
Features/Magazine Editor: 2016-2017
- Found and managed writers for the features section
- Developed pitches and edited articles for content and quality
- Planned, edited, and produced The Varsity handbook with our Creative Director (CD)
- Planned, edited, and produced The Varsity magazine’s Home and Belief Issues with our CD
- Acted as Masthead Representative to the Board of Directors for three terms (the full year)
- Sat on the Public Editor Hiring Committee with the Editor-in-Chief and two board members
Associate News Editor: 2016
- Contacted administration, organizations, and students for interviews
- Wrote investigative and breaking news articles
- Input articles using Adobe InCopy prior to print publication
- Found and sourced hyperlinks for online articles
Staff: 2014-2016
- Wrote, fact checked and copy edited articles with The Varsity/Canadian Press style guides
- Helped chase produce video content, finding, coordinating with and interviewing sources
- Wrote articles for the News, Arts and Culture, Sports, Editorial, and Features sections
Randstad for Xerox: 2015
Document Prep Associate
- Judged document quality and removed staples from large volumes of sensitive documents per day to be scanned for Coast Capital Savings’ digitization project
Volunteer Experience
Pedestrian Sundays in Kensington Market: 2016-present
Volunteer
- Works with a community team of businesses and residents to direct traffic away from pedestrian zones, guide visitors, and keep the event running
Toronto New Wave Festival: 2019
Music Programmer
- Selected musicians from submissions for the festival with the technical director
- Curates “Saturday Soundwaves” playlists every other week until the festival
Trinity College Dramatic Society: 2015-April 2018
Executive Costume Coordinator: 2015- April 2018
- Keeps costumes clean and organized, and gives costume consultations
- Collaborates with other drama societies for costume sharing
Costume Designer: 2015- April 2018
- Was the head designer for Actor’s Nightmare & Sister Mary Ignatius Explains it all for You (2015), The Map (2016 U of T Drama Festival), Cabaret (2016), The Maltese Bodkin (2016), Polaroid Stories (2016), Who’s Afraid of Virginia Woolf? (2017), Love’s Labour Lost The Musical (2017), How I Learned to Drive (2018), Cloud 8 (2018), Whimsical Grand (2018)
- Designs, makes, and alters costumes; coordinates rental costumes
- Recruits and manages members of costume teams
Dramaturg: 2017
- Offered feedback and edits for original play Suzanne (2017) by Jonathan Dick, which won the Robertson Davies Playwriting Award at the U of T Drama Festival
Front of House Team Member: 2015-2016
- Sold tickets to theatregoers and encouraged people to participate in raffles
Set Design Volunteer: 2015
- Helped build set pieces using various manual tools for 12 Angry Jurors
Trinity Women in Leadership: 2017-April 2018
Mentor
- Mentored a first-year female student at Trinity College, offering advice and support for adjusting to university life and help with balancing academia and extracurricular activities.
Musical Minds Community Outreach: 2016-2017
Violin Instructor
- Planned and taught violin lessons to two grade-school students
- Prepared students for a year-end performance
Trinity College’s Salterrae Magazine: 2014-2017
Staff Writer: 2015-2017
- Wrote satirical articles for the quarterly magazine
Junior Design Editor: 2014-2015
- Designed pages, created images, and edited photos with Adobe Creative Suite
- Took photos for articles
Hart House Theatre: 2014-2016
Costume Construction Crew
- Organized racks backstage by hanging and folding costumes
- Helped make and alter costumes for The Tempest (2015), Jesus Christ Superstar (2015), Hamlet (2016), and Into the Woods (2016)
Toronto International Film Festival Volunteering: 2015-2016
Volunteer
- Volunteered for the Voting Squad, reminding and convincing theatregoers to vote for films at the Art Gallery of Ontario and Elgin Winter Garden Theatre venues
- Took tickets, answered customer questions, and kept an attendee count as an usher at the Art Gallery of Ontario and Scotiabank venues
The Future of History Journal: 2015
Layout Editor
- Used Adobe InDesign to typeset the journal for publication and create a mockup cover
University of Toronto Department of Political Science: 2014-2015
Research Assistant
- Compiled data from United Nations plenary meeting documents to help Jamie Levin and David Zarnett build a dataset regarding Israel’s justification for the use of force at the UN
Skills Summary
Languages
- Native proficiency in English, limited working proficiency in Chinese
Adobe Creative Suite
- Proficient in InDesign, InCopy, and Photoshop; basic skills in Illustrator
Microsoft Office
- Proficient in Word, PowerPoint, and Outlook; basic skills in Excel
Social Media and Blogging
- Proficient in WordPress, Facebook, Instagram, Snapchat, Twitter, Tumblr, Echobox
- Basic skills in WeChat, YouTube, Periscope, Wix
Coding
- Basic skills in HTML, CSS
Awards
National Magazine Awards Short Feature Writing, fact-checker, nominee: 2019
Canadian Community Newspaper Awards for Best Campus Feature Story, second place: 2018
The Salterrae’s Salty Award for Best Humour Article: 2015-2016
Trinity College Drama Society Iggy Award for Best Costume Design: 2015 2016
Education
Faculty of Information at the University of Toronto: 2019-present
- Part-time Master of Information candidate
Trinity College at the University of Toronto: 2014 – 2018
- B.A. with distinction, double major in International Relations and English, minor in History