Audience

Email courses

In my role as an audience strategist and audience strategy manager for Indiegraf, I helped put together several email courses for publishers from the technical and audience development sides. 

The Discourse: 

History in Cowichan – a glimpse into Cowichan Valley’s past in six days

Food for Thought – we turned The Discourse’s solution journalism series on food in the Cowichan Valley into an email course

Curious in Nanaimo – hidden history and truths about over six weeks

The Reconciliation Discourse – a mini-course on truth and reconciliation

Indiginews:

Memoirs from Alphonse Little Poplar about the Thunderchild Residential “School” – in the lead up to Orange Shirt Day of 2022, we decided to create an on-demand email series featuring some of nehiyaw historian Alphonse Little Poplar’s memoirs so that readers can learn year round.

Communications

Indiegraf:

Q&A – Cold Tea Collective is building a community

Case Study – Here’s how Peterborough Currents raised $20,000 from readers

Interview – Meet Rachel Chen, Indiegraf’s audience strategist

Social media

Healthing.ca

Created the template for informational Instagram posts –

 

Ran a UGC campaign in support of frontline healthcare workers at the start of COVID-19 – #HealthingHero

The GrowthOp